HaneulSerum

4.8

Based on 59,026+ reviews

Visibly smoother skin. Fewer wrinkles. Real results.

Reduces fine lines

Hydrates in seconds

Dermatologist approved

Erases Dark Spots

"After using it for a while, my skin feels much more hydrated and comfortable, especially after my retinol. It's become the step I don't skip.. My skin has never felt this smooth."

— Sarah L., verified buyer

The Haneul glow difference

Visible results in seconds

Watch it adapt to your exact skin tone as you blend

Trusted by 50,026+ women

Join thousands who stopped shade-matching for good

Free Shipping in Singapore

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How long does shipping take?

Most orders are delivered within 3-7 business days depending on your location.

Are your products safe for sensitive skin?

The formula is fragrance-free and centred on hydration and comfort, which tends to suit reactive skin. Everyone is different — patch test on the inner arm for two days before first use, and stop if irritation persists.

When will I see results?

Comfort is immediate — skin feels better and whatever goes on top goes on more easily, the same evening. The tight feeling under air-conditioning is usually what changes first, over the first fortnight. Appearance changes are gradual. Peptides are studied on an eight-to-twelve-week horizon.

Individual results vary. This is a cosmetic product and none of that is a guarantee.

Where does this go in my routine?

First, after cleansing, before your moisturiser. Morning and night.

What if it doesn't suit me?

Email us within 30 days and we'll refund you. Keep the bottle.

Is there a subscription?

No. There is no subscription, no auto-renewal and nothing to cancel.

Start with the layer that goes first.

FEATURE 1
Contains PDRN DNA
Acrylates copolymer is a light film former. Together they help the layer remain where you applied it instead of dissipating within minutes — which is what separates a first layer from a splash of toner.
FEATURE 2
It is formulated for a position, not a problem
Almost every serum on the shelf competes on strength — higher percentages, more actives, stronger formulations. This one competes on where it goes. It is the only step in your routine designed to be underneath the others, and it is built for that job rather than adapted to it.
FEATURE 3
Built for this climate
A light fluid rather than a cream, because a heavy first layer is unusable in Singapore. It absorbs and disappears under moisturiser, SPF and makeup instead of sitting on top of them.